Prepared May 18, 2026

Prepared for Cody Peterson

Making Duck Worx Supply the #1 website for waterfowl taxidermy.

Not a contract. Not a checklist. The plan — the work that takes Duck Worx Supply from “running well” to the name every taxidermist in the country knows. Some happens in the first 90 days. Some over the next year. Some is multi-year. All of it is included. All of it is in your name. And every single month, a written report lands in your inbox so you always know what’s been done, what’s working, and what’s coming next.

See the plan
6 Tracks of work
19 Projects queued up
3 In progress now
0 Already shipped

The Goal

When any taxidermist in America Googles “waterfowl supplies” — Duck Worx Supply is the first thing they see, the first place they buy from, and the name they recommend to every taxidermist they know.

That’s #1. This page is the plan to get there — every track, every item, every status pill moves toward that single outcome.

01

Get More Buyers In The Door

Every taxidermist hunting for supplies online finds Duck Worx Supply first. Paid, organic, social, search — across every channel they already live on.

In Progress

Google Ads, sharper every single month.

The Google Ads account isn't just running — it's getting refined every month. Keywords pruned, ad copy tested, bids tuned, Performance Max campaigns layered in, Google Shopping fully optimized. Same budget, more buyers walking in the door.

In Progress

Meta Ads that find taxidermists in their feed.

Targeted Instagram and Facebook campaigns built specifically for waterfowl taxidermists — meeting them where they already scroll, not waiting for them to Google. Creative, audiences, and budget tuned monthly to keep cost-per-buyer low.

Queued

Own the search results for waterfowl supplies.

A serious SEO push so when any taxidermist Googles "waterfowl mannequin," "drake mallard body," "duck head form," or anything close — Duck Worx Supply is the first thing they see. Compounding traffic that keeps showing up for years after the work is done.

02

Turn Visitors Into Customers

When a taxidermist lands on the site, they don't bounce. They buy. Every product page, every photo, every detail engineered to convert.

Queued

Product pages that sell.

Bigger, sharper photos. Clearer pricing and stock status. Stronger calls-to-action. Reviews on every product. "Frequently bought with" suggestions. Real Google Shopping schema so products show up beautifully in search results.

Queued

Professional product photography.

Real, gorgeous shots of every product — not placeholder-feeling images. The kind of imagery that makes a buyer feel they're choosing the premium option, not the budget one.

Queued

A checkout that gets out of the way.

Fewer fields, smarter defaults, address autocomplete, fewer steps. Every second cut from checkout is a sale saved. Industry benchmark: every second of friction costs roughly 7% of orders.

Queued

Social proof on every page.

Reviews, photos of finished mounts from real customers, testimonials, "as used by" partnerships. The proof that turns a hesitant visitor into a confident buyer.

03

Make Customers Buy More Per Order

Same number of customers, bigger checks. The fastest way to grow revenue without spending another dollar on ads.

Queued

Smarter bundles and kits.

Building on what's already working — more species, more configurations, smarter pricing, and bundle suggestions on every product page so a $40 order becomes a $200 order.

Queued

A wholesale tier for volume buyers.

Separate pricing and account experience for high-volume buyers — bulk discounts, tax-exempt support, order history, and a reason for shops and studios to keep coming back instead of buying from a distributor.

Queued

"Frequently bought with" everywhere.

Automatic, intelligent product suggestions throughout the site. Right product, right time. Industry-standard practice that lifts average order value 10\u201330%.

04

Keep Customers Coming Back

A first-time customer is worth one order. A repeat customer is worth ten. This track is the one that compounds.

Queued

Cart-abandonment recovery.

When a customer adds items and walks away, an automatic email sequence brings them back. Industry recovery rate is 10\u201315% — pure incremental revenue not being captured today.

Queued

Retargeting ads that close the loop.

People who visited but didn't buy get followed (politely) across the web with reminder ads. Cheap traffic, high intent, strong return on every dollar.

Queued

A real email program.

Welcome sequences, post-purchase follow-ups, restock notifications, seasonal promotions, win-back emails. Email returns the highest dollar-per-effort of any marketing channel — and right now it's mostly untapped.

05

Build The Duck Worx Brand

Duck Worx Supply isn't just where taxidermists buy supplies. It's the name they trust, the brand they recommend, the expert they follow.

Queued

A site built for Duck Worx Supply.

Replace the template-based theme with a custom-built one designed specifically around your brand, your customers, and how taxidermists actually shop. Faster, better looking, and one-of-a-kind in the industry.

Queued

Storytelling content that ranks.

Real guides written for waterfowl taxidermists — anatomy references, technique breakdowns, species-specific tips. Content that ranks on Google for years and positions Duck Worx Supply as the expert, not just a vendor.

Queued

Industry partnerships and presence.

Get product into the hands of well-known taxidermists, get the brand into state associations and the World Taxidermy Championships conversation, and turn customer mounts into brand advocacy.

06

The Engine Behind The Scenes

The invisible work that hands you hours back every week — and makes sure you always know exactly what's happening in your business.

In Progress

A monthly report, delivered like clockwork.

Every single month, a written report lands in your inbox: sales recap, ad performance, what shipped this month, what's queued next, and any flags worth your attention. No more wondering what's being worked on or what's working \u2014 it's all on the page.

Queued

Business automations that handle themselves.

Stripe reconciliation, low-inventory alerts when a SKU is running low, automatic review collection after a customer's order arrives, QuickBooks sync at year-end. The kind of work that quietly eats hours every week if you do it by hand.

Queued

A live business dashboard.

One screen with everything that matters \u2014 revenue, traffic, top products, ad performance, conversion rate. Bookmarked on your phone. No more logging into five tools to know how the business is doing.

A note from Jake

Cody Peterson —

I want to be straight with you about something.

This isn’t a job to me. Duck Worx Supply isn’t a client account I’m trying to keep on the books — it’s a business I genuinely want to see win. For you, and for the years of work you’ve already put into making it what it is.

When a customer leaves a great review on the site, I notice. When the ad spend brings in a new wholesale buyer, I notice. When the conversion rate ticks up after a checkout tweak, I notice. I’m watching this business like it’s mine — because in every way that matters to me, it is.

Every item on this page exists because I sat down and asked one question: What would actually move the needle for Cody? Not what’s billable. Not what looks good on a deliverables list. What actually grows the business and makes your life easier.

That’s the whole point of the prepayment offer. I’d rather get paid once and spend the next decade building something we’re both proud of than keep sending invoices.

I’m in this. For real. For the long haul.

— Jake

The commitment

This page is the scoreboard. Every month, items move from queued to shipped. Every month, a written report lands in your inbox. Every month, you know exactly what your investment bought you — and what’s coming next.

By the time the last item on this page reads SHIPPED, Duck Worx Supply is the #1 website for waterfowl taxidermy supplies in the country. That’s not aspiration. That’s the plan.

— Jake Diefenderfer Prepared for Cody Peterson · Duck Worx Supply · May 18, 2026